“MADE WITH PASSION” campaign, 2021


FOR SINGAPORE TOURISM BOARD 

Role
Set Designer
Fashion Stylist

About
Designed, crafted, sourced for and executed all set design and fashion styling aspects of a national advertising campaign managed by BLK J Havas for Singapore Tourism Board. In charge of product selection and allocation for a total of 30 still life images and 6 videos that focused mainly on OOH circulation.

The advertising campaign included Mass Rapid Transit (MRT) ads, pillar and banner stickers in major human traffic hubs like Orchard, Design Orchard Singapore, Dhoby Ghaut and Serangoon, as well as bus stops and bus ads. Featuring a total of 64 local brands in four categories; Beauty and Wellness, Fashion and Accessories, Homeware and Decor, and Packaged Food and Beverage, this campaign highlights the grit and tenacity behind the brand owners’ pursuit of excellence.

Credits
Set Designers and Set Stylists Gagandeep Singh and Elsa Wong
Fashion Stylist Gagandeep Singh
Art Assistants Jia Hong Gwenlynn Eng Chan JH  
Styling Assistant Dylan Chng
FOR Singapore Tourism Board